Helping Insurance Agencies Write More Premium and Grow Production Through Better Sales Conversations
Insurance Agency Training is the educational company helping independent agencies grow — through practical training, books, sales scripts, webinars, and coaching built around a proven sales process.
Most agencies think they need more leads.
In reality, they need a better sales process.
We're not a lead vendor — we help you write more premium from the pipeline you already have.
When every producer sells differently, production eventually plateaus.
Everything we teach at Insurance Agency Training is built to fix that.
Watch the short training below, then see how it applies inside your agency.
See How This WorksThe best place to start is the on-demand training. It's the introduction to how we teach agencies to grow.
- Write more premium from the pipeline you already have
- Give every producer a sales process they can actually follow
This is for you if:
- Your agency is doing $500K–$5M in premium
- Production has plateaued or feels inconsistent
- Every producer runs their own sales process
Free — watch on your schedule
Hosted by Randy Thompson
Insurance Agency Training — the trusted educational company for independent agencies across North America
Who Insurance Agency Training Serves
We work with independent agency owners, producers, and growth-focused leaders who want to write more premium and build a more consistent agency.
Independent Agency Owners
Owners doing $500K–$5M in premium whose production has plateaued and who want a repeatable way to grow.
Producers Going Solo
Top producers building their own book who want a proven sales process from day one instead of learning it the hard way.
Growth-Focused Agency Leaders
Leaders who are tired of leaning on referrals and hoping producers hit their number, and who want a system they can teach.
Why Production Stops Growing Even When Everyone Stays Busy
If any of this sounds like your agency, you're not alone — and it's exactly why Insurance Agency Training exists.
Flat Production
Producers stay busy, but new business barely moves month over month.
Too Dependent on Referrals
Growth waits on relationships and timing you don't control.
Inconsistent Producer Performance
One or two producers carry the number while the rest quietly fall short.
Paid Leads That Never Convert
The agency keeps buying leads, but very few turn into written premium.
The Real Reason Production Stops Growing
Most agencies don't have a hustle problem — they have a sales process problem. When every producer runs their own version of the sales conversation, new business becomes unpredictable and premium plateaus. The agencies that continue growing all have one thing in common: a repeatable sales process every producer can follow. That's the methodology behind everything we teach at Insurance Agency Training.
The Methodology Behind Our Teaching
The Stairs & Buckets Framework
The proven framework that powers Insurance Agency Training — how agencies write more premium, improve producer performance, and make new business consistent instead of accidental.
What Agencies Learn With Insurance Agency Training
Practical education agency owners and producers can put to work the next day — in the pipeline, in the sales conversation, and on the producer floor.
- 1
Grow premium from the pipeline you already have
Learn how to turn more of the conversations already happening inside the agency into written premium.
- 2
Build a repeatable sales process every producer can follow
Give every producer the same steps, the same questions, and the same standards for a sales conversation.
- 3
Improve producer performance and accountability
Understand why production stays flat when the process depends on individual talent — and what to change.
- 4
Convert more of the conversations you're already having
See why more leads rarely solve a production problem — and how to turn the opportunities already inside your agency into written premium.
Start With the On-Demand Training
The recommended first step into Insurance Agency Training — watch on your schedule, free.
Trusted by Agencies Applying What We Teach
Hundreds
Independent Agencies Helped
Proven
Methodology Behind Our Teaching
Built for
Independent Insurance Agencies
Meet the Founder
Randy Thompson
Founder, Insurance Agency Training
I built Insurance Agency Training after years of watching good agencies stall for the same reasons — no shared sales process, uneven producer performance, and too much of the number resting on a couple of people. Everything we teach here — training, books, sales scripts, webinars, and coaching — is designed to give owners and producers a practical way to grow premium and production instead of guessing.
- Worked with hundreds of independent agencies on premium and production
- Helped owners build more consistent new business without depending on referrals
- Trained producers on the same repeatable sales conversation
- A regular voice on agency growth for independent agents
Start Exploring Insurance Agency Training
The on-demand training is the best first step. It's a straightforward look at how we teach agencies to write more premium and grow production.
- ✓ Watch on your schedule — no scheduling required
- ✓ See how we teach agencies to grow premium from the pipeline they already have
- ✓ Understand the methodology behind everything Insurance Agency Training teaches